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BOOK BUYERS INFO
YOUR PERFORMING EDGE:
The Complete Mind-Body Guide for Excellence in
Sports, Health, and Life - JoAnn Dahlkoetter, Ph.D.
Ship Date: February
$16.95
Sports/Running/Health and Fitness
6 x 9, 256 pages
ISBN: 0-9704079-6-3
Case Quantity: 40
"I urge you to read this book if you wish to aim higher for yourself."
Bill Rodgers, Four-time winner – Boston and New York City Marathons
"Dr. Dahlkoetter offers a wealth of knowledge and experience that
can help athletes of all abilities achieve new levels of confidence
and success - Highly recommended." Joan Benoit Samuelson, Olympic
Marathon Gold Medalist
Keynote
Ryan Lampa at the USATF Road Racing Center recently commented: "We
are experiencing a second fitness boom in this country by adding a
new kind of athlete to the ranks." He noted, "In many races
a large percentage of the participants are first-timers at these events.
In the Los Angeles Marathon this year, for instance, 60 percent of
the runners were first-timers at that event. Every year they bring
in 12,000 new runners who have never done the race before. And the
same thing is occurring in races throughout the country."
Ryan noted, "There were three seminal events that have boosted
the popularity of running and have truly defined the sport: Frank Shorter
winning the Olympic marathon in 1972, Bill Rodgers winning the Boston
and New York marathons in the late ‘70’s, and Joan Benoit
capturing the gold medal in the first-ever women’s Olympic marathon
in 1984. But there is a fourth event that helped open the sport to
mainstream America –Oprah running the Marine Corp. Marathon in
1994. People began to think, if Oprah can finish a marathon what is
stopping me from getting fit?"
Today there are more new participants, more serious athletes, and more
training programs than ever before. These programs are assisting people
with the physical part of their workouts, but there’s an element
that is often missing. They usually don’t address the mental aspect
of preparation – the bridging of body and mind. That’s why
JoAnn Dahlkoetter, Ph.D. wrote the book, Your Performing Edge: The
Complete Mind-Body Guide for Excellence in Sports, Health, and Life.
Major Selling Points
Your Performing Edge is the first book on performance by a female sports
psychologist, with exceptional credentials in the athletic, academic,
and clinical arenas. The book contains current, compelling information,
including personal interviews with gold medalists from the 2000 Olympics.
It includes interviews with LANCE ARMSTRONG, MARION JONES, MARTY LIQUORI,
REGINA JACOBS, JEFF GALLOWAY, MARK ALLEN, DAN O’BRIEN, DAVE SCOTT,
BILL RODGERS, AND JOAN BENOIT SAMUELSON. Inspiring photos and stories
of Lance Armstrong will motivate athletes and turbo-charge their performances.
With this comprehensive step-by-step program readers can create a major
breakthrough in their performance in sports and in life regardless
of age or ability level.
Using this complete formula for success readers will:
• Achieve the optimal state of mind to perform their best under
any conditions
• Create a healthy, balanced lifestyle, both athletically and
personally
• Gain new motivation and confidence to break through mental barriers
• Unleash the power of the mind, body, and spirit to realize their
full potential
• Exercise the most essential muscle of all – the mind
Author Information
JoAnn Dahlkoetter, Ph.D., Medical Staff member at Stanford University
Medical Center, is an internationally recognized performance consultant,
and world-class athlete. She is past winner of the San Francisco Marathon
and placed 2nd in the Hawaii Ironman Triathlon. Dr. Dahlkoetter has
appeared on ABC's Wide World of Sports, and has been featured in Newsweek
and Sports Illustrated. She has written over 500 magazines articles
and regularly contributes to Triathlete, Fitness Runner, and Running
Times. Dr. Dahlkoetter has worked successfully with numerous Olympic
and professional athletes and top business executives.
Marketing Plans
• Review copies have been sent to 400 magazines and newsletters
and to 300 professionals and elite athletes.
• Dr. Dahlkoetter has been interviewed on ABC-TV and has been
a featured expert guest on over 300 radio talk shows. She is doing
an international book tour.
• Dr. Dahlkoetter is on the editorial staff and advisory board
for several national magazines. She is frequently quoted and regularly
contributes to these journals: Runner’s World, Running Times,
Fitness Runner, Triathlete Magazine, Peak Running Performance, Runner-Triathlete
News, and the San Francisco Examiner.
• Internet marketing is being done through the website, www.YourPerformingEdge.com
(same as book title) The author also owns the following URL’s:
http://www.YourPerformanceEdge.com
http://www.sports-psych.com, http://www.JoAnnDahlkoetter.com
• Dr. Dahlkoetter speaks on the subjects of performance, health
and fitness, sports psychology, and wellness for corporations worldwide.
• Ongoing book promotion. There are excerpts from the book in
Shape Magazine (Circulation: 3 million) Triathlete, Runner’s World
Magazine (Circulation: 562,000) and Fitness Runner Magazine (500,000).
The 1st edition sold out four months after it’s release. The second
edition is now in bookstores nationwide and in several foreign countries.
Comparative Authors/Books
There are no other books on performance written by a female sports
psychologist with exceptional credentials in the athletic, academic,
and clinical arenas. The book is written for everyone, but it has a
special appeal for the growing numbers of active women. Eighty to ninety
percent of people in the current sports training programs are women
(e.g. Leukemia Society – Team in Training, Jeff Galloway programs,
National AIDS Project, Joints in Motion, Diabetes Association).
• Sports Psyching by Thomas Tutko (Tarcher) was published in 1976.
The information is out of date and mainly applies to team sports.
• The Sweet Spot in Time by John Jerome (Avon) is well-written
but is too academic and does not provide a step-by-step program for
improvement that people can follow.
• Performing Your Best by Tom Kubistant (Leisure Press) was published
in 1986. It attempts to address performers in general and the information
is not specific to athletes.
Market
The numbers of people who are becoming active is increasing every year,
especially in the endurance sports. According to Ryan Lampa of the
USATF Road Racing Center, there are currently over 34 million runners
in the U.S. alone. In 1985, only 20 percent of those were female; now,
45 percent of the participants are female. The same increase is occurring
in triathlons, bicycling, swimming and walking. The book is already
receiving a substantial amount of national media attention. There are
excerpts from the book in the April issue of Runner’s World Magazine
(Circulation: 562,000) and in this month’s Fitness Runner Magazine
(360,000) .The book sold over 500 copies before its release.
Publisher: Pulgas Ridge Press, P.O. Box 730,
San Carlos, CA 94070-0730
Book Website: www.YourPerformingEdge.com
Email: info@sports-psych.com
Phone: (650) 654-5500
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