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| Press Release
:::For Immediate Release:::
"Mental Toughness is a Muscle That Needs Exercise, Just Like the
Muscles of the Body" - New Book Release
"I urge you to read this book if you wish
to aim higher for yourself." Bill Rodgers, Four-time winner
Boston and New York City Marathons
"This is the ultimate book for attaining optimal mind-body performance."
Dave Scott, Six-Time Winner, Hawaii Ironman Triathlon
Ryan Lampa at the USATF Road Racing Center recently commented: "We
are experiencing a second fitness boom in this country by adding a
new kind of athlete to the ranks". He noted, "In the Los
Angeles Marathon this year, for example, 60 percent of the runners
were first-timers at that event. Every year they bring in 12,000 new
runners who have never done the race before. And the same thing is
occurring in a wide range of sports throughout the country."
Ryan noted, "There were three seminal events that have boosted
the popularity of running and truly defined the sport: Frank Shorter
winning the Olympic marathon in 1972, Bill Rodgers winning the Boston
and New York marathons in the late 70s, and Joan Benoit
capturing the gold medal in the first ever womens Olympic marathon
in 1984. But there is a fourth event that helped open the sport to
mainstream America Oprah running the Marine Corp. Marathon in
1994. People began to think, if Oprah can finish a marathon what is
stopping me from doing it?"
Today there are more new runners and triathletes, more women athletes,
and more training programs than ever before. These programs are assisting
people with the physical part of their workouts, but theres an
element that is often missing. They usually dont address the
mental aspect of preparation the bridging of body and mind.
Thats why JoAnn Dahlkoetter, Ph.D. wrote the book,
Your Performing Edge: The Complete Mind-Body Guide for Excellence
in Sports, Health and Life.
What makes this book unique?
Your Performing Edge is the first book on performance by a female sports
psychologist, with exceptional credentials in the athletic, academic,
and clinical arenas. With this step-by-step program, readers of all
ages and ability levels can create a major breakthrough in their performance
in sports, health, and in every aspect of life.
This book contains the latest information on optimal mind-body performance,
including personal interviews with gold medalists from the 2000 Olympics.
It features the authors interviews with LANCE ARMSTRONG, MARION
JONES, ALBERTO SALAZAR, MARK ALLEN, MARTY LIQUORI, REGINA JACOBS, JEFF
GALLOWAY, DAN OBRIEN, DAVE SCOTT, BILL RODGERS, STACY DRAGILA,
AND JOAN BENOIT SAMUELSON. Inspiring photos and stories of elite athletes
will motivate athletes and turbo-charge their performances. The book
is receiving substantial national media attention with strong book
reviews and excerpts in the current issues of TRIATHLETE MAGAZINE,
RUNNERS WORLD, SHAPE MAGAZINE, RUNNING TIMES, and FITNESS RUNNER
MAGAZINE . This book is going into its 2nd printing only 4 months after
its release and is being distributed in over 10 countries!
Using this complete formula for success readers will:
Achieve the optimal state of mind to perform their best under
Create a healthy, balanced lifestyle, both athletically and
Gain new motivation and confidence to break through mental barriers
Unleash the power of the mind, body, and spirit to realize their
Exercise the most essential muscle of all the mind
JoAnn Dahlkoetter, Ph.D., best-selling author of Your Performing Edge,
SPORTS PSYCHOLOGIST AND CLINICAL PSYCHOLOGIST Performance/Health and
Fitness/Stress Management/Weight Control Expert
Title: Your Performing Edge: The Complete Mind-Body Guide for Excellence
in Sports, Health and Life
Retail Price: $16.95 US
Publisher: Pulgas Ridge Press, P.O. Box 730, San Carlos, CA 94070-0730,
USA Book Website: www.YourPerformingEdge.com