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Press Release
:::For Immediate Release:::

"Mental Toughness is a Muscle That Needs Exercise, Just Like the Muscles of the Body" - New Book Release

"I urge you to read this book if you wish to aim higher for yourself." Bill Rodgers, Four-time winner – Boston and New York City Marathons

"This is the ultimate book for attaining optimal mind-body performance." Dave Scott, Six-Time Winner, Hawaii Ironman Triathlon

Ryan Lampa at the USATF Road Racing Center recently commented: "We are experiencing a second fitness boom in this country by adding a new kind of athlete to the ranks". He noted, "In the Los Angeles Marathon this year, for example, 60 percent of the runners were first-timers at that event. Every year they bring in 12,000 new runners who have never done the race before. And the same thing is occurring in a wide range of sports throughout the country."

Ryan noted, "There were three seminal events that have boosted the popularity of running and truly defined the sport: Frank Shorter winning the Olympic marathon in 1972, Bill Rodgers winning the Boston and New York marathons in the late ‘70’s, and Joan Benoit capturing the gold medal in the first ever women’s Olympic marathon in 1984. But there is a fourth event that helped open the sport to mainstream America –Oprah running the Marine Corp. Marathon in 1994. People began to think, if Oprah can finish a marathon what is stopping me from doing it?"

Today there are more new runners and triathletes, more women athletes, and more training programs than ever before. These programs are assisting people with the physical part of their workouts, but there’s an element that is often missing. They usually don’t address the mental aspect of preparation – the bridging of body and mind. That’s why JoAnn Dahlkoetter, Ph.D. wrote the book,
Your Performing Edge: The Complete Mind-Body Guide for Excellence in Sports, Health and Life.

What makes this book unique?
Your Performing Edge is the first book on performance by a female sports psychologist, with exceptional credentials in the athletic, academic, and clinical arenas. With this step-by-step program, readers of all ages and ability levels can create a major breakthrough in their performance in sports, health, and in every aspect of life.

This book contains the latest information on optimal mind-body performance, including personal interviews with gold medalists from the 2000 Olympics. It features the author’s interviews with LANCE ARMSTRONG, MARION JONES, ALBERTO SALAZAR, MARK ALLEN, MARTY LIQUORI, REGINA JACOBS, JEFF GALLOWAY, DAN O’BRIEN, DAVE SCOTT, BILL RODGERS, STACY DRAGILA, AND JOAN BENOIT SAMUELSON. Inspiring photos and stories of elite athletes will motivate athletes and turbo-charge their performances. The book is receiving substantial national media attention with strong book reviews and excerpts in the current issues of TRIATHLETE MAGAZINE, RUNNER’S WORLD, SHAPE MAGAZINE, RUNNING TIMES, and FITNESS RUNNER MAGAZINE . This book is going into its 2nd printing only 4 months after it’s release and is being distributed in over 10 countries!

Using this complete formula for success readers will:
• Achieve the optimal state of mind to perform their best under any conditions
• Create a healthy, balanced lifestyle, both athletically and personally
• Gain new motivation and confidence to break through mental barriers
• Unleash the power of the mind, body, and spirit to realize their full potential
• Exercise the most essential muscle of all – the mind

JoAnn Dahlkoetter, Ph.D., best-selling author of Your Performing Edge, SPORTS PSYCHOLOGIST AND CLINICAL PSYCHOLOGIST Performance/Health and Fitness/Stress Management/Weight Control Expert

Title: Your Performing Edge: The Complete Mind-Body Guide for Excellence in Sports, Health and Life

Retail Price: $16.95 US
Copyright: 2002
Pages: 256
ISBN: 0-9704079-6-3
Publisher: Pulgas Ridge Press, P.O. Box 730, San Carlos, CA 94070-0730, USA Book Website:

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